LibGuides: MKTG 3310: Suggested Books.

Some Book Resources

American Attitudes: What Americans think about issues that shape our lives
Call Number: Ref. HN90.P8 A527 2008

American marketplace: Demographics and spending patterns (2009)
Editors of New Strategist Publications
Ref. HC 110.C6 A512 2009
more...less...
Find Attitude Trends, Education Trends, Health Trends, Housing Trends, Income Trends, Labor Force Trends, Lliving Arrangement Trends, Population Trends, SPENDING TRENDS, TIME USE TRENDS, and WEALTH TRENDS. Check the latest Consumer Expenditure Survey from www.bls.gov for updates.
American generations: Who they are and how they live.
1933588950
Ref. HC110.C6 M58 2008
American time use : who spends how long at what
Editors of New Strategist Publications
Ref. HD69.T54 A46 2007
Best customers: Demographics of consumer demand.
Editors of New Strategist Publications
Index Tables
Ref. HC79.C6 R87 2006
Blackwell encyclopedia of management
(12 volumes)
Editors- Cooper, C. L. , Arqyris, C. and Starbuck, William H.
Ref. HD30.15.B455 2005
Business statistics of the United States
Editors- Strawser, C. J., Ryan, M. M., Siegal, M. & DeBrandt, K. A.
Available online via NetLibrary and ebrary
Business Statistics on the Web.
Berinstein, Paula.
Ref. HF1016 .B47 2003
Community sourcebook of county demographics.
ESRI Business Information Solutions
Ref. HA203.S65 2009

Community sourcebook of county demographics
Call Number: Ref. HA203.S65 2009
Employment, hours, and earnings, states and areas.
Call Number: Ref. HD8051.E46 2009 Index Tables
Handbook of U.S. labor statistics
Call Number: NetLibrary Online
Various years available in NetLibrary or Ebrary
Kiss, bow, or shake hands : Europe : how to do business in 25 European countries
Call Number: HF5389.M67 2007
Kiss, bow, or shake hands : the bestselling guide to doing business in more than 60 countries
Call Number: HF5389.M67 2006
Society at a glance 2009
Call Number: Ref. HN25.S646 2009
New edition has "indicators of height, preceived health status, risky youth behavior and bullying". Social well being of countries....
THIS BOOK HAS StatLinks at the bottom right corner of the tables and graphs; type the link as a URL to access the Excel Spreadsheet.
What no one ever tells you about financing your own business [electronic resource] : real-life financing advice from 101 successful entrepreneurs
Call Number: ebrary
The who, what, and where of America: Understanding the American Community
Call Number: Ref. HA201.122.W46 2010
From book Preface: "data from ....all states and metropolitan areas, and for counties and cities with populations of 20,000 or more." Data collected throughout 2005-2007 before the economic downfall.

American Attitudes: What Americans think about issues that shape our lives
Call Number: Ref. HN90.P8 A527 2008
American generations: Who they are and how they live
Call Number: Ref. HC110.C6 M58 2008
American time use: who spends how long at what
Call Number: Ref. HD69.T54 A46 2007
American marketplace: Demographics and spending patterns (2009) by Editors of New Strategist Publications
Call Number: Ref. HC 110.C6 A512 2009
Best customers: Demographics of consumer
Call Number: Ref. HC79.C6 R87 2006 Index Tables
Blackwell encyclopedia of management
Call Number: Ref. HD30.15.B455 2005
12 volumes

American Attitudes: What Americans think about issues that shape our lives
Call Number: Ref. HN90.P8 A527 2008
American generations: Who they are and how they live
Call Number: Ref. HC110.C6 M58 2008

American marketplace: Demographics and spending patterns (2009)
Editors of New Strategist Publications
Ref. HC 110.C6 A512 2009
more...less...
Find Attitude Trends, Education Trends, Health Trends, Housing Trends, Income Trends, Labor Force Trends, Lliving Arrangement Trends, Population Trends, SPENDING TRENDS, TIME USE TRENDS, and WEALTH TRENDS. Check the latest Consumer Expenditure Survey from www.bls.gov for updates.
American time use : who spends how long at what
Editors of New Strategist Publications
Ref. HD69.T54 A46 2007
Best customers: Demographics of consumer demand.
Editors of New Strategist Publications
Index Tables
Ref. HC79.C6 R87 2006
Blackwell encyclopedia of management
(12 volumes)
Editors- Cooper, C. L. , Arqyris, C. and Starbuck, William H.
Ref. HD30.15.B455 2005
Business Statistics on the Web.
Berinstein, Paula.
Ref. HF1016 .B47 2003
Business Statistics on the Web.
Berinstein, Paula.
Ref. HF1016 .B47 2003
Community sourcebook of county demographics.
ESRI Business Information Solutions
Ref. HA203.S65 2009

Dun's business rankings by Dun and Bradstreet
Call Number: Index Table Ref. HG4057.A237 2009

Very Important: Check Financial Statements (Benchmarks) Tab!

Encyclopedia of emerging industries.
Call Number: Ref. HD2324.E528 2007 (Located on the Index Tables)
ISBN: 1592372422
Excellent source for more recent emerging industries such as: e-commerce, web development, genetic engineering and other new hot growth areas.
North American Industry Classification System (NAICS) United States 2007
Call Number: Ref. HF1042.N67 2007
(Located on Ready Reference Shelf)

Almanac of business and industrial financial ratios / by by Leo Troy.
Call Number: Ref. HF5681.R25 A45 2010 (Located on the Index Tables)
The data is compiled from the U.S. Internal Revenue Service. Industry breadowns are less detailed than those in the RMA book.
Financial studies of the small business / by Financial Research Associates.
Call Number: Ref. HD2346.U5 F55a 2007 (located on the Index tables)
Provides guidelines for comparison of financial ratios with firms of similar size by industry. The emphasis is on smaller companies.
RMA annual statement studies.
Call Number: Ref. HF5681.B2 R6 latest year (at the Reference Desk)
RMA Annual Statement Studies covers over 700 industries and provides nineteen ratios widely used in the financial services industry with the accompanying balance sheet information. Data is derived directly from 190,000 financial statements of RMA member financial institutions (US) borrowers and prospects. Included are various types of liquidity, coverage, leverage, and operating ratios. Data arrayed by asset and sales size. Six different asset and sales size categories are presented. Four years of trend data is available in each yearly issue. Includes descriptive pages that explain the formulas and data used for calculating the ratios. Organized according to NAICS Codes.

Email Me

Contact:

Moody Library

281-649-3182

Subjects: Christian Thought, Computers, Criminal Justice, Education, Government, History, Military, Music, Philosophy, Religion, Sociology